Pitching Better 

A Workshop for Underrepresented Founders to Overcome Bias in Fundraising

February 28, 2023 at 1 pm - 2 pm AEDT Virtual


Building self awareness is the first step toward growth. The Torch Leadership Assessment helps experienced professionals gain clarity on existing strengths and development opportunities.


During regular 1:1 video sessions, an experienced Torch coach will help the leader build a custom development plan based on their leadership assessment results.


Leaders then set their own growth goals with the help of their Torch coach. Together, they will define specific actions to track progress and hit leadership development targets.

How it works

Integrate learnings and capture insights for a new leadership future.


You'll meet with your mentor monthly during your 6-month partnership, to work on your goals and focus areas

Sign Up Here

Join AWS Startups team members for “Pitching Better: A Workshop for Underrepresented Founders to Overcome Bias in Fundraising.” This workshop is adapted based on the research of Dr. Laura Huang, a professor at HBS who spent five years studying gender parity in the startup world. She found that women founders were often asked preventative questions when pitching to investors, while their male counterparts were asked promotional questions. This challenge is not unique to women founders, but all underserved communities, including people of color, people with disabilities, and individuals who identify as LGBTQIA+. This workshop helps underserved founders recognize biased questions, and arms them with tactical ways to respond.

By registering, you agree to the AWS Event Terms and Conditions and the AWS Community Codes of Conduct.

The AWS Startups Team is working hard to improve the experience of all startup founders, ensure every startup has access to AWS resources and better track customer engagement across our programs. The questions below are designed to help us better understand our startup customers. Your responses help us improve the experience of all our founders and create programs and initiatives to better serve all members of our startup community. 

Your responses are voluntary and answering these questions is not a condition or requirement of admission to or participation in this workshop, or receipt of any other benefits provided by AWS. We will not use these responses to deny credits or services to startups or otherwise discriminate on the basis of the protected characteristics of a startup’s founder(s). By answering the questions below, you understand that this demographic data may be considered as AWS designs future Startup initiatives or programs. 

Your privacy is of primary importance to AWS. Any information you choose to provide to AWS via this survey will be handled according to the AWS Privacy Notice.