http://torch.io/female-founders-fund/

Pitching Better: A Workshop for Female Founders to Overcome Bias

in Fundraising

Evaluate

Building self awareness is the first step toward growth. The Torch Leadership Assessment helps experienced professionals gain clarity on existing strengths and development opportunities.

Coach

During regular 1:1 video sessions, an experienced Torch coach will help the leader build a custom development plan based on their leadership assessment results.

Execute

Leaders then set their own growth goals with the help of their Torch coach. Together, they will define specific actions to track progress and hit leadership development targets.

How it works

Integrate learnings and capture insights for a new leadership future.

Grow

You'll meet with your mentor monthly during your 6-month partnership, to work on your goals and focus areas

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This workshop is in partnership with Female Founders Fund. Join Danielle Gorman (AWS Startups Team, angel investor & advisor) and Lily Xu (AWS Underrepresented Founder Team, former founder, angel investor, founded Sephora’s accelerator program) for a tactical workshop on Pitching Better: A Workshop for Female Founders to Overcome Bias in Fundraising. This session is based on the research of Dr. Laura Huang, a professor at HBS who spent 5 years studying gender parity in the startup world. She found that women founders get asked more prevention questions (i.e., is this actually a large market opportunity?) while men get asked more promotion questions (i.e., how big can this business get?).

This tactical workshop will cover 1) how to identify unconsciously biased questions, 2) ways to answer these questions using the “RIP” method (reclaim, inform and promote), and 3) how to clarify and pivot.

Purpose of the workshop:

Help female founders recognize when they are being asked biased questions and arm them with tactical ways to answer those questions
Help female founders raise more capital- based on the sample studied, research showed that founders who answer questions using these tips and in a positive way are able to raise $7.35M more than founders who don’t!

Please RSVP for this virtual workshop. We will follow up with a calendar invite.

Date and time:

September 14, 2022- 9:00-10:00am PST

Company name *

Company website *

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Email address (work email, please!) *

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Who referred you to this workshop? *

Are you interested in receiving information about AWS credits and other benefits? *

Yes

Are you an underrepresented founder? (Underrepresented founders are founders that belong to a group that the venture industry as a whole underinvests in relative to the percent of the overall US population. This definition includes founders that are women as well as people of color, including those of African, Latin American, or Native American descent and individuals who identify as LGBTQ+. For the purposes of this questionnaire, this definition of an “underrepresented founder” is US-focused, however, you do not have to be located in the US to be considered an underrepresented founder.)

Yes

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