Jorge B.
Jorge Bastos coaches C-Suite and senior leaders so they become more effective, inspirational, and impactful. His methodology and tools enable clients to become self-aware, and act on their behaviors, strengths, and opportunities, leading to peak and sustainable performance for the leader, the team, and the organization.
Bringing over 30 years of C-Suite experience in Fortune 100 multinational companies, Jorge has led global teams in the thousands, and managed multi-billion-dollar operations. This background allows him to easily relate to the situations his clients are facing, making the coaching process much more effective.
Jorge is curious, empathetic, and a deep listener. He has coached hundreds of senior leaders, from dozens of different nationalities, from Fortune 500 to start-up organizations. His multicultural background allows him to easily connect with leaders from different ethnicities, nationalities, and cultures, allowing for a powerful coaching experience. He coaches in English, Spanish and Portuguese.
Education & Certifications
- Professional Certified Coach (PCC), International Coaching Federation (ICF)
- Strategic Thinking – Kellogg School of Management
- MBA – University of Sao Paulo
- Hogan Advanced Certification
- Certified Team Coach – Center for Executive Coaching
- Genos Emotional Intelligence Certification
- EQi Emotional Intelligence Certification
Professional Experience
Learn about Jorge B. professional history.
- CEO – Axion Energy (BP joint venture)
- SVP, Global Strategic Partnerships (USA) – BP plc
- Global Chief Supply Chain and Procurement Officer (UK) – Castrol Lubricants
- CEO; Marketing Director – Castrol Latin America
- CEO; C-level positions – Castrol Brasil Ltda
- Director Sales & Marketing – Praxair Inc.
- Offshore Drilling Engineer – Petrobras S/A
Functional Experience
All of our coaches are experienced in supporting a variety of business functions. This coach has personal experience in the following professional fields.
Industry Experience
While you may want to have some similarities with your coach you don’t want too much overlap. A coach’s job is to offer you fresh and new perspectives that you may not be exposed to in your current industry or function. Here are the industries the coach most commonly supports.
Coaching Expertise
Coaches have wide skill sets and we can’t list them all. Here are a few areas this coach specializes in helping support.
Primary Professionals Coached
Testimonials and Coaching Highlights
His style definitely contributed to what I got out of his coaching. Without me quite knowing that he was doing it, I realize now that while he asked what problems I faced in our very first hour, he didn’t really offer any prescriptions or advice until about our fourth or fifth hour together. Instead, he spent those hours getting to know me, my job, and my agency. Only then did he pose questions that got me to look at the same facts I’ve been looking at for years from a completely different angle…. There were other insights that he offered, but getting me to look at things differently was, all by itself, worth the time I spent with him. As I said, I give Jorge my highest possible rating.
In the short 3+ months that I have been meeting with Jorge, I’ve developed more as a leader than I had in the previous 2 years. His ability to help me reshape my understanding of my role as a leader has been incredibly influential and has had a positive impact on my performance and the performance of my teams. This has allowed me to elevate my team by providing more opportunities for the leaders throughout my org as well. Jorge is the real deal and I’m grateful for the opportunity that I have had to learn from him. The impact of his coaching is something that I’ll carry with me for the rest of my career.
I had the privilege to have Jorge as my coach when I was promoted to a challenging expatriate role, leading one of our global accounts. He helped me to gain clarity about my personal strengths and capabilities, as well as supported me developing the areas I needed to improve to deliver to my fullest. His guidance not only helped me to succeed in that position, it also enabled my growth into more senior leadership roles. I highly recommend Jorge´s unique coaching approach which is incredibly valuable; he has genuine passion and cares deeply for his clients.