Naz B.
Naz empowers leaders to fulfill their highest business, personal, and social potential through mindset and behavior change. She draws from her decade long experience working in the high-stress environments of tech startups and Fortune 500 companies—including working directly for Steve Jobs at Apple. Practicing a holistic approach rooted in mindfulness, neuroscience, and positive psychology, she has a deep understanding of the challenges leaders face in high-pressure roles. Naz is passionate about helping leaders navigate growth and change mindfully and purposefully.
Her specialties are helping leaders:
- Manage stress, beat burnout, and build resilience
- Develop mindfulness and emotional intelligence
- Make better choices and change habits for sustainable well-being and success
- Overcome limiting beliefs and adopt a growth mindset
- Gain greater clarity, creativity, energy, and productivity
- Strengthen communications skills and executive/leadership presence
- Lead authentically guided by values, awareness, and presence
- Work through conflict and build trusted relationships
- Boost confidence and lead with intention and purpose
- Cultivate a strong workplace culture and employee engagement
Education & Certifications
- B.A., Psychology, University of California, Santa Cruz
- Certified Advanced NLP Practitioner, NLP Marin
- Certified Holistic Health Coach, Institute for Integrative Nutrition (IIN)
- Certified Transformational Coach, Holistic MBA/Health Coach Institute
Professional Experience
Learn about Naz B. professional history.
- CEO and founder, Prananaz
- Forbes Contributor, Forbes
- Co-Founder and Board Member, Rise2Shine
- Senior Account Executive, Yahoo!
- Executive Assistant to Steve Jobs, Apple
- Pharmaceutical Sales Specialist, AstraZeneca
Functional Experience
All of our coaches are experienced in supporting a variety of business functions. This coach has personal experience in the following professional fields.
Industry Experience
While you may want to have some similarities with your coach you don’t want too much overlap. A coach’s job is to offer you fresh and new perspectives that you may not be exposed to in your current industry or function. Here are the industries the coach most commonly supports.
Coaching Expertise
Coaches have wide skill sets and we can’t list them all. Here are a few areas this coach specializes in helping support.
Primary Professionals Coached
Testimonials and Coaching Highlights
Naz’s coaching style is empowering, supportive, direct, challenging, action-oriented, results-driven, and adaptive to her client’s needs.
Her sessions are focused on determining OKRs and the necessary steps to achieve them to take strategic action immediately. She and clients co-create a personalized roadmap to close the gap between where they are and where they want to be. Naz integrates deep and active listening, empowering questions, experiential exercises, as well as direct and compassionate feedback.
One of the most important lessons Naz’s first boss and mentor, Steve Jobs, taught her was that you can have it all–a successful business, loving family, strong interpersonal relationships, and a healthy lifestyle. She is deeply committed to helping her clients thrive in all areas of their life, not just their career, because she knows with conviction that we are at our best when we feed our whole selves.
“I am incredibly grateful for the (almost) two years that I spent working with Naz though a company-sponsored coaching program. Her strategic insights, tailored guidance, and unwavering support were instrumental in my success over that time. Naz helped me think through and navigate complex professional challenges with confidence. I wholeheartedly recommend Naz to anyone seeking an effective, experienced coach.” -Vice President, Workplace Experience